Translation and Localization are terms that we often hear in today’s world but have little real understanding of. Translation dates back to the 12th century; Localization was first used in Japan before being implemented in the U.S.

Globalization has resulted in businesses expanding their businesses globally to connect with a network of subscribers, who are geographically and culturally dispersed. Although translation was practiced for centuries, localization dates back to the 1980s with the development of digital content. There has been parallel development in translation and localization. Translation is considered to be a key component of the localization process in the localization industry. Localization may appear to be just another translation term in the translation industry.

Translation can be defined as the precise translation of a text from a source language into another whereas Localization is the process of changing the entire product or content to another language. A localization process involves both linguistic and cultural adaptation. Cultural adaptation also refers to the way technical obstacles like scripts in target languages are addressed. Taking a source language and accurately translating it into a target language is a crucial step in building understanding across cultures is a part of Translation. The aim of Localization is to adapt content for the target region, its dialects, and cultural peculiarities, in order to make it suitable, easily understandable, and comfortable for native speakers.

We at Keypoint Technologies can help your business grow with the help of the services we provide by Transflow 360. Some of the benefits your Business can Reap by using Translation and Localization are as follows:

  • Take your business to the next level.
  • Multilingual content can be applied to a wide range of fields.
  • Maintain cultural sensitivity and apply cultural norms.
  • Developing a global communication channel for multilingual clients provides competitive advantages and strengthens customer relations.
  • Promoting brand awareness and marketing skills on international markets for clients and companies.