Case study:

Translation of Ecommerce Content in Regional Languages

About the Client
Our client is one of top 5 ecommerce companies in India, which brings together a wide assortment of good quality and value- priced merchandise on its platform. Client’s vision is to enable the shoppers of Bharat experience the joy of living their aspirations through reliable, value-for-money shopping. With a personalized, multilingual interface and cutting-edge technology, Client has simplified the shopping experience for its value-conscious buyers by showcasing the most relevant products- products that are a good functional fit with their needs and of a quality that lasts- thereby delivering true value to its customers. With its commitment to high service standards, clients’ suppliers operate under a well-structured ecosystem that enables them to offer great quality products at affordable prices.

KPT provided translation of the ecommerce content in major Indian languages.
• Service: Website Translation
• Language Pairs: English to Hindi, Marathi, Kannada, Tamil, and Telugu
• Word count: 2 Lakh words
• Industry: Fashion and Textile

Requirements of the client:
Client was looking for a partner who can translate the website to regional language keeping in mind the context, consistency, and tone. Client has requested for a Style Guide and Glossary which must be sent for sign-off.

Solution provided by KPT:
Keypoint worked exclusively with well qualified, native-speaking translators. To ensure quality, we have every completed translation proofread by an experienced editor. Some of the materials like advertising brochures, product descriptions and online stores contain advertising messages that can only be translated appropriately by marketing experts. To maintain the tone-of-voice of the client, we either request for a style guide or a detailed briefing. KPT Translations has already completed a wide variety of orders from fashion producers, web stores and fashion brands to their complete satisfaction.

Fashion Translations by Domain Experts in Fashion and Textile Industry
Our translators have the rich experience in carrying out the localization of your materials including:
• Advertising materials
• Fabric and material properties
• Fashion catalogues
• Instruction manuals
• Magazines
• Mobile apps
• Newsletter
•Press releases
• Product descriptions
• Production processes
• Style guides
• Web stores

• Exceeded the expectations of achieving best quality localization of the website within tight deadlines.
• Successfully localized the website in five languages.
• Assigned language experts in Fashion and Textile Industry to keep the quality consistent.
• Penetration to Tier-2 and Tier-3 Cities
• Wider Coverage and Increased Profits

About KeyPoint Technologies
Leading research in linguistics and artificial intelligence, KeyPoint Technologies has developed next-generation language and device solutions and pioneered native- language messaging and communication for the world’s most populous languages. Our integration with OEMs, operators, and app developers creates a bespoke interface, engine, and input experience. Our product offering includes the world’s first AI-enabled, multilingual, user-initiated, search and discovery platform, Xploree; and Cerina, a conversational chatbot that serves as a multilingual and multipurpose virtual assistant. As a leader in the localization industry, we help our clients achieve global communication, marketing, and revenue goals by providing end-to-end translation and localization solutions.