Case study:
Real Time Machine Powered
Translation For A News Aggregator
The rapid advance of internet connectivity and the rise in consumption of
regional news has caused a seismic shift in the way consumers interact with
the media. This wave has created tremendous opportunities for news
aggregators for customizing regional news experience.
A popular news aggregator of South India wanted real time news translation in
multiple vernacular (South Indian) languages to maximize news outreach and
get loyal consumers for their platform.
Localizing content and producing originals to the English content that too in real time were
the challenges here. The idea was to create an API that could translate English content in
real time, followed by internal QA, before the articles got pushed in local languages.
With the rise in the number of people using vernacular languages for news consumption,
loads of information can be stored, translated and transmitted between cultures and
countries. For this case, the most important task in hand was to break through the language
barriers. Outside being multilingual, one of the ways to solve this case was by leveraging
machine translation and related technologies to translate between various regional
The KPT team was able to leverage machine language translation by using neural networks.
This enhanced the efficiency and quality of translation methods. Multiple articles were
shared with us. The team evaluated the baseline quality, followed by in-depth customization
of baseline engine to specifically suit client’s requirement. Post the machine translation, the
linguist team at KPT edited and proof read all the articles before it went for publishing.
Source Text
Translation Memory
Machine Translation
Final Translation
Target Text
The client happy to get the extended support from the linguist team and the fact that the
project was completed before time.
KeyPoint Technologies through its proven expertise has pioneered native language
messaging and communication with world’s largest language base. Spearheading research
in linguistics and AI, it has built the best suited next generation language and device
solutions. We are trusted partners to OEMs, Operators, and App Developers for
developing intelligent interfaces, engines & input experiences. Our product range includes
world’s first AI powered, user-initiated, multi-lingual, search and discovery platform,
Xploree; A multilingual, multipurpose conversational chatbot called Xbot. We are also
identified as a leader in the localization industry, providing end-to-end translation and
localization solutions to help our clients attain their global communication, marketing and
revenue goals.
KeyPoint Technologies